Live P&L · QuickBooks + AI

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Your business, by the numbers.

Connect QuickBooks once. Get a live Profit & Loss, cash-flow view, and AI CFO — all working together to cut costs, forecast cash, and grow margin.

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app.northwindmetrics.com / dashboard / ceo
Illustrative mockup

Whole-business command deck

Net sales MTD

$128.4K

+14.2% MoM

True contribution marginProfitability AI

$41.7K · 32.5%

+$6.1K

Cash on hand + Runway

$87K · 94 days

+11 days

Orders · AOV · Conversion

2,148 orders · $59.80 AOV · 2.8% CVR

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat
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Live P&L straight from QuickBooks

Income MTD

$412.6K

+8.3% MoM

Expenses MTD

$298.1K

+3.1% MoM

Net income

$114.5K

+$18.4K

A/R outstanding

$96.2K

12 invoices

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat
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Net sales, margin & channel profit — live

Net sales MTD

$128.4K

+9.2% MoM

Orders MTD

1,847

+6.1% MoM

Avg order value

$69.50

+$2.10

Gross margin (after COGS)

58.3%

+1.2 pts

Refund rate

2.8%

-0.4 pts

Blended ROAS

3.4×

+0.3× MoM

Inventory days on hand

54

-6 days

Repeat purchase rate

31%

+2 pts

Net sales this week

Mon
Tue
Wed
Thu
Fri
Sat

Sales by channel

4 items

Shopify DTC

$61.2K
48% of net sales · 3.1% convHealthy

Amazon FBA

$39.8K
31% of net sales · fees 14.2%Fees creeping

Wholesale / B2B

$16.7K
13% of net sales · net-302 invoices overdue
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Multi-crew job dashboard

Active jobs

12

+2 this wk

Gross margin

31.4%

+2.1 pts

Open A/R

$184K

-$22K

Cash runway

94 days

+11 days

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

Maple St. Remodel

$78,400
Carter FamilyFraming

Westview Office TI

$214,000
Acme HoldingsDrywall

Lake House Addition

$96,500
NguyenPermitting
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Service + project rollup

Calls today

27

+4 vs avg

Ticket avg

$418

+$23

First-call fix

86%

+3 pts

Techs on route

9 / 11

2 idle

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

Water heater swap

$2,180
Patel residenceEn route

Sewer line camera

$640
Oakridge HOAOn-site

Repipe — full house

$14,200
BriggsDay 3 / 5
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Dispatch + recurring revenue

MRR (svc plans)

$38.4K

+$2.1K

Booked next 7d

142 jobs

94% capacity

Avg invoice

$612

+$41

Callback rate

2.4%

-0.6 pts

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

AC tune-up

$189
Marshall residenceCompleted

Furnace replace

$8,400
VegaInstall today

Mini-split — 3 zone

$11,900
Loft 214Quoted
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Bids, panels, and permit pipeline

Bids out

$1.24M

+6 active

Win rate

38%

+4 pts

Labor util.

78%

Target 80%

Material cost

32% of rev

-1.4 pts

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

Panel upgrade 200A

$4,800
HendersonPermit pulled

EV charger — 6 stalls

$28,600
Riverpark AptsTrenching

Warehouse lighting

$62,400
Stellar LogisticsQuoted
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Routes, crews, and seasonal cash

Properties on route

318

+12 this mo

Revenue / stop

$74

+$6

Crew hours billed

92%

+5 pts

Renewals signed

84%

Spring season

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

Spring cleanup

$9,800
Westwood HOA (42 lots)Day 2 / 4

Sod install — backyard

$3,400
OkaforScheduled

Tree pruning

$2,150
Civic CenterCrew 3 on-site
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Storm season pipeline

Inspections this wk

47

+18

Avg job size

$14.8K

+$900

Pipeline

$842K

32 deals

Days to install

11

-2 days

Revenue this week

Mon
Tue
Wed
Thu
Fri
Sat

Active jobs

4 open

Full tear-off — asphalt

$16,400
ColemanInstall Thu

Hail claim assist

$22,800
Reeves (State Farm)Adjuster mtg

Flat roof — TPO

$31,200
Midtown BakeryQuoted

AI Skills

Northwind Metrics — A team of AI specialists,
working 24/7 on your business.

Turn skills on as you need them. Each one watches a specific part of your business and reports back in real time.

Cost Control AI

Monitors every expense category. Flags anomalies, vendor creep, and duplicate charges before they accumulate.

Included — every plan

Labor Optimization AI

Tracks labor as % of revenue, overtime trends, and shift coverage. Suggests when to hire, cut, or restructure.

+$10/mo

Profitability AI

Breaks down profit by customer, product, and channel. Tells you what's actually making money and what is unprofitable.

+$10/mo

Cash Flow Forecasting AI

13-week rolling forecast. Spots cash dips before they happen and recommends moves to bridge them.

+$10/mo

Cash Flow Forecasting

Tracks overdue invoices, drafts polite follow-ups, and prioritizes who to call first to get paid faster.

+$10/mo

Inventory Intelligence AI

Identifies slow movers, reorder points, and tied-up cash. Built for shops with physical inventory.

+$10/mo

Custom AI Skills

Northwind Metrics will personalize. Have a workflow unique to your business? Build a skill that watches it, alerts you, and learns over time.

+$20/mo each

The CEO Dashboard

Everything that matters,
on one screen - live.

Six views that read your QuickBooks in real time — so you always know where the business stands.

Real-time QuickBooks reporting

No more two-week-old PDFs. Numbers refresh as your books do.

Cash flow dashboard

What's coming in, what's going out, and when you'll run out — at a glance.

P&L dashboard

Profit, margin, and trends — broken out the way owners think, not the way ledgers print.

Balance sheet

Assets, liabilities, equity. Health-check your business in 10 seconds.

KPI dashboard

The handful of numbers that actually drive your business — tracked weekly.

Daily financial snapshot

One screen each morning: cash, today's priorities, red flags. Done in 60 seconds.

A tangled mess of receipts becoming a clean chart

Don't pay the hidden cost of not knowing.

With The E-commerce CEO Dashboard, your QuickBooks reports are live,
not two weeks old.

  • Real-time numbers for real-time decisions. You see Net Sales MTD, true contribution margin, Orders · AOV · Conversions, and cash on hand + runway.
  • Built for e-commerce: Track live GMV, COGS, and channel profitability across Shopify, Amazon, and direct sales — so you know which products and ads are actually making money.

Ask anything

A CFO in your pocket —
for the price of a streaming service.

"Can I afford to hire someone?" "Why did my margin drop?" "Should I worry about December?" Get answers grounded in your actual QuickBooks numbers — not generic AI guesses.

Ask your AI CFO anything
Ask your AI CFO anything

Your day, simplified

Run your business
in 5 minutes a day.

Morning snapshot

Cash, today's priorities, and red flags — before your coffee gets cold.

Real-time alerts

Unusual transactions, cash dips, and overdue invoices surface automatically.

Weekly action plan

Every Monday, a prioritized list of the financial moves that actually matter.

Built into your flow

Works in Slack, email, or the dashboard. No new logins, no new habits to form.

Pricing

Pick a plan.
Stack the skills that fit you.

Start with a quickbooks core plan, then add the AI skills that match your business. Here are a few common stacks.

CEO QuickBooks dashboard

$49/mo

Core dashboards + 1 AI skill. Everything you need to stop flying blind.

  • Real-time QB dashboards
  • Daily snapshot
  • File uploads & analytics
  • Cost Control AI
  • AI chat
Most popular

Pro

$89/mo

Everything in CEO + advanced skills. The most popular plan for growing shops.

  • Everything in CEO
  • 3 AI skills included
  • Weekly action plan
  • Priority support

Enterprise

$149/mo

6 AI skills + multi-location support. For multi-location and multi-entity owners.

  • 6 AI skills included
  • Multi-location support
  • Custom AI skills included
  • Dedicated advisor

Mix and match skills

Build the stack that fits your business.

Pick a core plan, then stack only the AI skills you need. Here are common setups.

Coffee shop · 12 staff

Pro

$89/mo base

+ Stacked skills

  • Labor Optimization+$10
  • Cost Control+$10
  • Cash Flow Forecasting+$10
Base plan$89
Stacked skills+$30
Total$119/mo

E-commerce · $1M GMV

Pro

$89/mo base

  • Cost Control AI — included with every E-commerce planIncluded

+ Stacked skills

  • Profitability+$10
  • Inventory Intelligence+$10
  • Cash Flow Forecasting+$10
Base plan$89
Stacked skills+$30
Total$119/mo

Multi-location services

Enterprise

$149/mo base

+ Stacked skills

  • Custom AI skills+$10
  • Multi-location support+$10
  • Industry tool kit+$10
Base plan$149
Stacked skills+$30
Total$179/mo

Your E-commerce CEO Dashboard

Sample data
Cost Control AI — included with every E-commerce planIncluded
Net sales MTD

$128.4K

+14.2% MoM

True contribution marginProfitability AI

$41.7K · 32.5%

+$6.1K

Cash on hand + Runway

$87K · 94 days

+11 days

Orders · AOV · Conversion

2,148 orders · $59.80 AOV · 2.8% CVR

Included on every plan: Upload receipts, statements & spreadsheets for instant file analytics · Add-ons: +$10/mo per stacked AI skill · 14-day free trial.

Stop wondering. Start knowing.

Your numbers, finally making sense — by tomorrow morning.