Northwind Metrics — Brand Guidelines.
Everything agencies, designers, affiliates, and SEO vendors need to represent Northwind Metrics accurately: identity system, voice, sample social ads, and our prioritized keyword targets.
Logo, color, typography
1 · Identity
Wordmark
Always lock the mark with the “Northwind Metrics” wordmark. Never rebuild, recolor outside the palette, or apply drop shadows.
Color system
Ink
#0F1B3D
Slate
#3B6FA0
Cream
#FAF8F5
Signal
#16A34A
Ink for primary type and CTAs. Signal green is reserved for proof-points and metric deltas — never general UI.
Typography
Display — tight, confident
Body — clear, neutral, never marketing-clever
Display: custom display stack (tracking -0.02em). Body: system sans, 15–16px. Never use Comic Sans, italics for emphasis, or all-caps headlines.
Voice
- ✅ Plain English. Sentences a CFO would say out loud.
- ✅ Numbers over adjectives. “14-day trial” not “free for a while”.
- ✅ Specific to QuickBooks, CPAs, small business owners.
- ❌ No “revolutionize”, “unleash”, “game-changer”, “synergy”.
- ❌ No purple-on-white SaaS gradients.
Copy + creative direction
2 · Sample social ads
Mock-ups below are production-ready copy. Vendors should pair with the photo / screenshot direction noted at the bottom of each card.
Northwind Metrics
Close the books before your coffee gets cold.
Northwind Metrics connects to QuickBooks and ships a board-ready close packet in minutes. Built for CPAs and the owners they serve.
Northwind Metrics
The AI CFO your CPA already trusts.
25 skills. One connection to QuickBooks. White-label reports under your firm's brand.
Northwind Metrics
Your books, but they finally answer back.
Ask Northwind anything about cash, AR, runway — grounded on your live QuickBooks data.
Northwind Metrics
Runway. In English.
Plain-language CFO insights for owners who don't read P&Ls for fun.
Northwind Metrics
Per-client pricing that scales with your firm.
Starter $39 / client. Pro $34. Auto-ratchets up as you add clients. Downgrades on your terms.
Northwind Metrics
14 days. Real books. No card.
Try the AI CFO on your own QuickBooks data.
For SEO vendors & content partners
3 · SEO keyword targets
Volumes and difficulty scores sourced from Semrush (US database, Q2 2026). KDI bands: <30 realistic for new domains · 30–50 needs sustained content investment · 50+ requires sustained authority building. Authority Score for northwindmetrics.com is still building — focus tier 1 + long-tail first.
Tier 1 · Primary targets
Money pages: /, /for-business, /for-cpas, /pricing, /skills.
| Keyword | Volume | KDI | Intent |
|---|---|---|---|
| fractional cfo services | 4,400/mo | 22 | Commercial |
| fractional cfo | 9,900/mo | 45 | Commercial |
| cfo services for small business | 720/mo | 20 | Commercial |
| cash flow forecasting software | 880/mo | 25 | Commercial |
| cash flow management software | 880/mo | 24 | Commercial |
| accounting automation software | 720/mo | 44 | Commercial |
| accounting automation | 1,900/mo | 38 | Informational |
| accounting ai | 2,900/mo | 52 | Informational |
| ai accounting | 2,900/mo | 52 | Informational |
| financial forecasting software | 720/mo | 30 | Commercial |
Tier 2 · Supporting / cluster
Skill detail pages, blog clusters, and feature pages.
| Keyword | Volume | KDI |
|---|---|---|
| cfo consulting services | 1,000/mo | 28 |
| virtual cfo services | 590/mo | 26 |
| cash flow forecast | 1,900/mo | 30 |
| cash flow forecasting | 1,600/mo | 35 |
| business forecasting software | 390/mo | 22 |
| cash flow projection software | 590/mo | 22 |
| fractional accounting services | 880/mo | 40 |
| cfo for hire | 590/mo | 32 |
| ai cfo for small business | 10/mo | 0 |
| quickbooks reporting tool | — | 20 |
Tier 3 · Long-tail & question intent
Blog / Ask Northwind / Docs targets. Lowest competition, highest conversion intent. Aim for one piece per phrase.
- what is a fractional cfo
- how much do fractional cfo services cost
- best automated cash flow forecasting software
- cash flow forecast software for quickbooks
- ai cfo software for cpas
- white label cpa reporting software
- how to choose accounting automation software for small business
- fractional cfo for ecommerce
- fractional cfo for construction
- fractional cfo near me
- quickbooks ai assistant
- ai bookkeeping for cpas
- board pack template ai
- 13 week cash flow forecast template
- cpa firm white label dashboard
Competitive set
Benchmark gaps against these domains. Don't link out; study top pages.
Rules for vendors
- • Canonical domain: northwindmetrics.com. Never link to preview URLs.
- • Anchor text: prefer branded + descriptive (“Northwind Metrics AI CFO”), not exact-match spam.
- • No PBNs, comment links, or generated content farms. Disavow on sight.
- • Author bylines on long-form: real CPAs or product team — no AI bylines.
- • Always pair claims with the standing disclaimer (see /disclaimer).